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Have A Nice Day – Bon Jovi (Music Video)

Published on April 24, 2018

 

“Have a Nice Day is a song by American rock band Bon Jovi. Written, composed and produced by Jon Bon Jovi, Richie Sambora, and John Shanks, “Have a Nice Day” was the first single released from the band’s 2005 album of the same name. The overall message of the song can be taken several ways but reflects an overall theme of both tolerance and defiance, and its title has a discordant effect from its message. Musically, the song features a propulsive blast of power chords, drum beats, and sneering vocals, as well as choruses and hooks similar to Bon Jovi’s previous material. It received a positive reception from critics, some of whom praised the song’s arrangement and message; both favorable and unfavorable comparisons were made to the band’s previous hit “It’s My Life”.

“Have a Nice Day” was released to radio on July 18, 2005, and as a physical and digital single on August 30, 2005. It peaked in the top ten in eleven different countries, appearing on year-end charts in five of them as well. Although it only peaked at number 53 in the United States on the Billboard Hot 100, “Have a Nice Day” peaked at number six on the Adult Pop Songs chart and at number 38 on both the Pop 100 and Mainstream Rock charts; it also peaked at number 6 on the European Hot 100 chart. “Have a Nice Day” has been certified Gold in both the United States and Australia, signifying sales of 500,000 units in the United States and shipments of 35,000 units in Australia. Bon Jovi has performed “Have a Nice Day” live, and included the song on their greatest hits album Greatest Hits, as well as on several of their video albums. The music video for “Have a Nice Day” was designed by ad agency Deutsch as part of a broader ad campaign to promote the album Have a Nice Day and focuses on what the creative director of Deutsch describes as a ‘pissed-off smiley face’.

“Have a Nice Day” was written, composed, and produced by Jon Bon Jovi, Richie Sambora, and John Shanks. The message of “Have a Nice Day” was intended by Jon Bon Jovi to be able to be taken multiple ways; one can take the term literally, or take it differently. Jon Bon Jovi regarded the overall point of the song as to promote tolerance between those of different beliefs. Bon Jovi commented in an interview that “You can take [the message of the song] literally… or the way it’s taken here, ‘have a nice day’ – end of the conversation. That’s really the point of the song. In order to not seem on a moral high ground, the best way to say if you have a difference of opinion is to end the conversation. We all can live in the world together…. everybody should get along.” However, the song is also a sarcastic and defiant reaction to Jon Bon Jovi’s disappointment over George W. Bush’s re-election in 2004.

The music video for “Have a Nice Day” was created by Deutsch, an advertising agency. The video centers around what the creative director of Deutsch, Eric Hirshberg, describes as a ‘pissed off smiley face’, which appears on, among other places, a mobile phone, and a crop circle. The video was designed as part of a larger campaign to promote Bon Jovi’s album Have a Nice Day – the album features the smiley face on its cover, and merchandise for the Have a Nice Day Tour was designed to feature the face as well. Hirshberg regarded the marketing strategy behind the music video and campaign as “a new model for ad agencies and the music industry”.

The music video opens with Jon Bon Jovi and Richie Sambora pulling up to a small crowd. After signing a few autographs, a person in the crowd hands Jon Bon Jovi an album to sign, but he instead signs it with a smiley face. The person takes his mobile phone and takes a picture of it, sending it to his friends. The smiley face then appears all over the city, in places such as buildings, mailboxes, and traffic cones. The face is stuck onto citizens by other people, appears on T-shirts and necklaces, and is worn as a tattoo. The video closes with Bon Jovi leaving a concert in a helicopter, and noticing the face engraved into a field as a crop circle.

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